Beauty&Hair Expo Zagreb, the leading beauty fair in the region, has successfully concluded at Zagreb Fair.

During three days, pavilions 8a and 9 became the central place for all beauty industry lovers - from professionals to enthusiasts - who had the opportunity to explore the latest trends, participate in educational workshops and use special discounts on top products.

With more than 170 exhibitors from 23 countries, the fair confirmed its status as an unavoidable event of the industry. Hairdressing and beauty experts presented the latest techniques and innovations, while educational panels and workshops provided insight into the future of beauty.

Special interest was drawn by the famous makeup artist Seka Kožul, who created two "it looks", while Katica Topčić, the lead educator of the Kevin Murphy brand, demonstrated how to turn a simple daytime styling into a glamorous evening look.

Friday was reserved for young talents: 76 students from 18 vocational schools participated in a spectacular hair show, while Profokus College organized a nail art and makeup competition inspired by the movie Wicked.

One of the highlights of the fair was the inspiring panel "How To Be a Public Figure and a Successful Entrepreneur", which attracted a large interest of the audience. Anja Alavanja, Katarina Baban, Senna Ušić Jogunica and Martina Štritof shared their experiences and challenges of entering the entrepreneurial world.

The fair was inaugurated by the Mayor of the City of Zagreb, Mr. Tomislav Tomašević, who pointed out that Zagreb is becoming an unavoidable destination for the beauty industry. He emphasized the importance of innovation and sustainability, pointing out that the future of beauty lies in environmentally conscious solutions and reduction of the harmful impact on the environment. Zagreb Fair Director, Mrs. Renata Suša, said at the official opening: "The beauty industry is constantly developing, shaping trends and giving people self-confidence. Hairstyle, skin care and makeup are not just aesthetics - they are tools through which we tell stories and express emotions."

This event allowed professionals to network, exchange ideas and acquire new knowledge, while visitors enjoyed superb presentations and a wide range of beauty products as the fair offered an excellent opportunity for shopping.

From education and panel discussions to attractive discounts - every corner of the fair reflected the dynamism and passion of an industry that is constantly growing and evolving.

See you next year at the new, even more exciting edition of Beauty&Hair Expo Zagreb!