BEAUTY&HAIR EXPO ZAGREB, the largest regional fair dedicated to cosmetics, will gather the main players in the beauty industry for the 26^th time at Zagreb Fair from 7 - 9 March 2025.

Beauty&Hair ExpoZagreb is intended for professionals and experts, who make direct contacts with stakeholders from the beauty industry and feature their latest products and services at B2B meetings, as well as for the general public that is presented the overall rich offer of this very dynamic and propulsive industry all in one place.

The fair will be held in pavilions 8A and 9, with the participation of more than 150 exhibitors from 21 countries.

Participating countries: Australia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, France, Croatia, Italy, China, Korea (South), Hungary, Germany, Pakistan, Poland, USA, Slovenia, Serbia, Spain, Switzerland, Turkey, UK.

Special discounts, a rich programme and famous names from the beauty industry
 
The fair is dedicated to all aspects of beauty - from top-quality cosmetics and hair care to natural products, professional salon equipment and innovations in the world of manicure and pedicure.

Exhibitors will present the latest trends in cosmetic apparatus, preparation and decorative cosmetics, revolutionary cosmetic treatments, innovations in hair cutting, colouring and styling and luxury nail care and design techniques.

Visitors can expect a wide range of professional and retail cosmetics from renowned brands - face, body and hair care products, exclusive hairdressing accessories and products for hair and scalp, specialized eyebrow and eyelash treatments, permanent makeup products as well as the latest equipment for beauty and hair salons.

Seka Kožul, the Makeup Artist of the Year according to the Cosmopolitan Beauty Awards 2020, will reveal her little makeup secrets. On Saturday, she will demonstrate how to achieve the perfect nude look on famous actress Tara Thaller, while on Sunday she will show how to create an expressive colours look.

Katica Topčić, the most famous educator of the Kevin Murphy brand, organizes Hair tutorial by Kevin Murphy "From Everyday to Formal Styling".

The education hall in the pavilion 9 will present a whole series of interesting, expert lectures through all-day programmes: Exosomes - science in new skincare trends, Microneedling vs Biomicroneedling, presentation of an innovative system for solving ingrown nails, practical beauty rituals for simple care at home..

The exhibitors' stands will be just as dynamic since they will feature a whole range of activities for visitors: chemical peels, treatments with peptides and gold, permanent makeup techniques, eyebrow powder, various types of body shaping treatments, painless and permanent hair removal..

The secrets of successful women: From the stage to entrepreneurship at the B2beauty panel
Special attraction will be drawn to the B2Beauty panel "How to Be a Public Figure and a Successful Entrepreneur ", where business secrets will be revealed on Friday, 7 March, by:

• Anja Alavanja, TV host and owner of the Booster Media company
• Katarina Baban, actress and designer, owner of the brand Lilith by Katarina Baban
• Martina Štritof, singer and owner of the interior design studio MS Studio + Bottega
• Senna Ušić Jogunica, volleyball player and owner of the natural cosmetics brand Azena

Premieres of new products and the return of big names
 
This year, Élan Croatia, Lilly Nails, Bagadur, Hanafy, Slim&Sleep, A.L.A Group, Star medico, Skinderma, Omikron, Refan Bulgaria, Elleebana, EssenceofBeauty, Lumamedic, Luxora, Aloxxi, HL AlwaysActive, MatruHead SPA, Clariteca, Kremca Lifestyle, Hedera vita, PatysBeauty, Lip-medic, ACQM, CreationeKetty, vacuCABIN, emsSUIT, infraCOUCH, rollFOX and Aircom-One are exhibiting at the fair for the first time.

We are very glad about the comeback of the Bahlen beauty brand with the exclusive Germaine De Capuccini and Keratherapy lines. After ten years, Revelo Cosmetics is also returning with the famous brands Circadia, Dermapenworld, Hydra facial and cosmetics by Dr. Nassif, the famous American plastic surgeon.

Kryolan, a top professional makeup brand used in the beauty, film, theater and fashion industries, will hold a makeup masterclass titled "Special Effects" on Saturday.

Nail enthusiasts will enjoy the offer of Glamur Nails, Nugenesis, LCN, Llily Nails and Somfis, while Majestic Professional will present eyelash extensions and a permanent makeup range.

Aloxxi, a well-known brand of professional hair colouring and care products, will demonstrate on the stage how to quickly and effectively cover gray hair. Great Lengths will present premium professional hair extensions, and Frizerland will offer a wide range of professional hairdressing appliances, care and styling products.

Lovers of quality cosmetics will be able to explore the entire range of top-quality products from Afrodita Cosmetics Croatia, professional preparation cosmetics from the German brand Janssen Cosmetics Croatia, as well as HL Always Active Slovenia, whose line of preparation cosmetics is based on a holistic approach.

For a better business organization and easier task management, there are the Sredime, Lime Booking and Planator applications, which enable efficient management of reservations, sending reminders by email and creating reports.

Competitions

On the first day of the fair, a competition for secondary vocational school students in hairdressing, makeup and nail design will be held. Hairdressers will compete in three categories: daily retro hairstyle, formal updo style and men's modern haircut. Students from vocational schools from all over Croatia will compete.

Profokus College and Zagreb Fair will organize a makeup and nail design competition on the topic "Wicked". The task of the competitors is to create the best makeup look and nail design inspired by the film of the same name and the story of Elphaba, Glinda and the power of magic.

Prize game - all visitors who buy an admission ticket have the opportunity to win valuable prizes from our exhibitors-sponsors.

OFFICIAL OPENING
The official opening will take place on Friday, 7 March 2025 at 10,00 h in the pavilion 9 of Zagreb Fair.
 
WORKING HOURS   

• Friday, Saturday 10.00 - 19.00 h
• Sunday 10.00 - 18.00 h

ADMISSION TICKET PRICES

• Single admission ticket  EUR 7
• Single admission ticket for pupils and students EUR 4
• Permanent admission ticket  EUR 14

ONLINE ticket purchase is possible via website Ulaznice.hr
 
PRESS CENTER
 
Located in the pavilion 9 the press center will be available to journalists every day during the run of the fair. Phone: 01/6503-524, mail: zv.press@zv.hr

PRESS ACCREDITATIONS based on the previously sent request can be obtained at the information point at the South Gate during the working hours of the fair.