Zagrebački velesajam

The intensity of trade fair and congress activities confirms the status of the Zagreb Fair as a communication platform that promotes and networks the economy of the City of Zagreb and the Republic of Croatia both within and otuside Europe.

International trade fairs organized at a higly professional level have the power to efficiently realize a part of marketing strategies with measurable results within a short period of time, which makes them an irreplaceable form of marketing communications.

In addition to the exhibition and conference segments, the joint and individual advertising allows exhibitor, institutions, co-organizers, partrons, partners, sponsors and other business entities visibility and promotional options emphasis during the run of the run of the fairs and during the off-fair period.

Communic. channels	Advertising surfaces	Exhibitors	Institutions	Co-organizers	Partners support	Sponsors
Posters	B1
Posters	B2
Posters	Billboards
Posters	Mega boards
Space	Entry gates
Space	Pavilions
Space	Facades
Space	Floors
Space	Fences
Space	Masts
Space	Ticket offices
Space	Information
Printed materials	Catalogue
Printed materials	Guide
Printed materials	Brochures
Printed materials	Invitations
Printed materials	Magazines
Printed materials	Daily press
Online	Web
Online	Banners
Online	Newsletters
Online	Social networks
Electronic media	Radio
Electronic media	Television

• Advertising surfaces during the off-fair period

Communic. channels	Advertising surfaces	Exhibitors	Partners support	Sponsors	Others
Posters	B1
Posters	B2
Posters	Billboards
Posters	Mega boards
Posters	Prismatec
Space	Entry gates
Space	Pavilions
Space	Facades
Space	Floors
Space	Fences
Space	Masts
Space	Ticket offices
Space	Information
Printed materials	Catalogue
Printed materials	Guide
Printed materials	Brochures
Printed materials	Invitations
Printed materials	Magazines
Printed materials	Daily press
Online	Web
Online	Banners
Online	Newsletters
Online	Social Networks
Electronic media	Radio
Electronic media	Television

Clarification on individual advertising during the run of the fairs and during the off-fair period:

• MEGA BOARD - size 8.0 x 8.0 m2 in front of the Zagreb Fair’s Main Gate South, facing Dubrovnik Avenue 
• FACADES – pavilion surfaces circumferentially facing the roads 
• FENCES – fence surfaces facing Dubrovnik Avenue 
• PAVILIONS – exterior and interior pavilion surfaces facing the Zagreb Fair grounds    
• FLOORS – surfaces at entry gates (e.g. lobby of the Main Gate South) and single-use carpets at aisles between exhibition spaces during the run of the fairs

Apart from the mentioned standard PR forms, communication channels and advertising surfaces we are continuously innovating promotional activities related to projects, and are thus able to meet even the most complex marketing demands.